In a world...

The other day I was posed with the question, "If you could have any celebrity endorse and promote Alabaska, who would it be?" I have two answers to this conundrum. First, and in my opinion the better of the two responses, would be to look in the mirror and there is your answer. It's anyone and everyone. You just have to believe in yourself and what's inside your mind. With that mindset, and maybe a little charisma to boot, whoever you are becomes the greatest promoter of the state of mind that is Alabaska.

As much as I love the idea of the former endorsement model, the slight problem is that unfortunately, you (myself included) aren't adored and emulated by thousands of screaming fans on a daily basis. With that being said I have an easy option B that I think would be faaaaaaantastic. Hell, they might even be on board if they ever happened by for a drink. The celebrity I'm referring to isn't a who, but rather they. They go by the name  Edward Sharpe and the Magnetic Zeros.

 
If you're not familiar with this amalgamation of awesomeness let me fill you in. They are an indie-folk band comprised of an ever-changing lineup consisting of anywhere from nine to twelve artists. Their sound is reminiscent of folk, gospel and  the psychedelic rock of the 1960's and 1970's While the band is constantly changing, their two vocalists, Alex Ebert and Jade Castrinos, are the face and permanent features of Edward Sharp and the Magnetic Zeros. Perhaps these two would really be the ideal candidates as the actual celebrities for this hypothetical endorsement deal, but they're all pretty much a package deal in my mind.

What leads me to believe they are the ideal candidates for this is that they formed as part of a musical collaboration between Ebert and Castrinos. They didn't create all of this musical magic in Alabaska originally, but I'd  like to think that the next big thing from them, or any other artist for that matter, could find a home within Alabaska as a place to create the next gem in whatever industry they choose. Another fun factoid for all of you is that the name of this band originated from a short story Ebert created while dealing with recovering from drug addiction stemming from his original band IMA ROBOT. The character Edward is described as a man sent from somewhere out in the universe to save mankind, but constantly gets distracted by girls and falling in love. The story touches me not because of it's content, but because while the story is a fun creation of Eberts' mind, it evolved into so much more, a way to deal with recovery, a band name, albums of songs filled with love, hope and positivity that anyone can get behind. This process of moving with ideas and letting them grow into so much more are proof that there people out there with the same mindset as me and all you potential citizens of Alabaska.

Now I know what you're saying, "Why would you want to risk using an ex-drug addict with a cult-esque band behind him as someone to endorse your business?" Well I'll tell you why. Because as The Alabaskan motto states, "We don't judge". We all have our past and must either own it and move on to bigger and better things, or let it, and the thoughts of others, decide who we are for us. From the looks of it, Ebert chose the former and that's exactly the kind of person I'd want spreading the word for Alabaska.