We live in a world, especially those of us calling New York City home, where advertisements and product placements over saturate everything our eyes cross paths with. Buses wrapped completely in shrink wrap with the faces of movie stars, Billboards with scantily clad supermodels, and our televisions flood us with information about every product and service out there that we so desperately need to be better, cooler, stronger, or whatever message they have lined up to shove down our throats.
Well here is a new product that for once that I don't mind having put down my throat... err, what I mean to say is, drink.
This relatively new beer is named Brooklyn Defender. It's a limited edition brew from one of my personal favorite breweries out today, Brooklyn Brewery. The catchy thing about this beer is that while its a great drink, it's become an amazing piece of product placement in the land of all that is geeky known as "Comic-Con" a weekend-long extravaganza where hardcore lovers of pop-culture congregate to get sneak peaks on their upcoming television series, comic story lines, and whatever else you can imagine, while grabbing lots of free promotional goodies.
The beer itself is an amber IPA and is draft only, meaning no collectible cans or bottles for those that enjoy buying things but never open them (you know who I'm talking about, Mr. I own an original "telescoping lightsaber" Darth Vader but will never, EVER take it out of the box).
The beer will only be available throughout the week of comic-con (Thats this one!!!) and will be offered at the brewery itself and select bars throughout NYC. the link below will give you more info about the history or the beer and the locations you can go to get yourself a taste, I highly recommend you try it for yourself.
What I really love about this particular beer is how its embraced the Comic-Con culture and profited from the mindset. It's limited edition (What collector doesn't like that?) and has an awesome superhero on the front! Along with that, the beer is delicious, have I mentioned you should try it for yourselves yet? Anyway, enjoy the festivities of Comic-Con and go get yourself a super powered beer afterwards ( Don't forget to check the link below to see all the awesomeness that Brooklyn Defender has to offer!)
http://brooklynbrewery.com/blog/news/introducing-the-brooklyn-defender/
No comments:
Post a Comment